Every business is a brand. My tagline is “If you don’t have a brand you’re only competing on price”. But – while it’s a great tagline that gets people interested – it’s actually false. If you’re known for being the cheapest guy around, that’s a brand, too, isn’t it?
Everything that can be judged on it’s value and can be remembered is automatically a brand. And this includes people.
So how is the world perceiving you or your sales staff? Does the way you dress, your smile or how you open and close a conversation impact how people judge your value? You bet.
How many people buy shampoo because of the exact ingredients and how many – if they’re honest – have no idea what’s inside when they make the purchase decision. The color of the bottle, the type, size and price simply helped them answer the following question:
“Am I the type of person who (should, may, will) buy this?”.
Helping prospects answer this question is the core task of branding.
There are many great graphic designers out there. My service to my clients goes beyond the usual job description of a graphic designer.
As a brand designer I help businesses define their offer to a degree where their audience can understand it in seconds and make an informed decision. I remove the clutter and make it look beautiful. I eliminate the fluff and create an interface your client wants to play with.